Why Networking is the Most Effective Job Search Technique

When most people need to find a new job, they startI found my new job through networking.
with the online career sites, employment offices orLife Insurance Agent: I decided to work for myself. I
local want ads. It seems obvious to look in the placesresearched companies in the life insurance industry
where people are advertizing for jobs. Yet, studiesand knew some agents. A personal friend who was
consistently show networking to be the most effectivealso an agent led me to his company where I
way to find a job. Networking is the act of workingeventually landed my first position. They had an active
with people you know to help you find the things thatrecruiting program ongoing and the personal
you want. Its efficacy is not surprising considering thatintroduction paved the way, even though I had no
when done properly, job seekers are making directobvious qualifications.
contact with hiring managers or people that can leadLarge Pharmaceutical: Several years later when I
them to hiring managers. Further more, it provides adecided to change careers again, I networked my way
way to tap into the hidden job market.into a local, major pharmaceutical company doing
The phrase "hidden job market" refers to all of thosebusiness development. The job was not advertised.
jobs that exist but are hidden from view, that is, theySix years later, the company was restructuring to
are not advertised. Hiring managers will often hold-offprepare for a spin off the division I was in. I was laid
advertising a job until exhausting their own circle ofoff and networked my way to a job as program
contacts. Placing ads and sorting through potentialmanager within the same company. The job was not
candidates is costly and time consuming. It alsoadvertised until after I started only to fulfill HR
involves the risk of hiring an unknown entity. It is easier,requirements.
cheaper, and safer for the hiring manager to recruitThree years later it was time for me to move on. I
from friends and/or professional contacts. Younetworked my way to find a manager job in yet
increase your chances of getting the job you want byanother division. This job was advertised and I saw it
tapping into that hidden job market. As evidence, hereon the job board, but I thought it was not a good fit. I
are some statistics from on how Americans findnetworked my way into the vice president's office.
employment:She encouraged me to apply and asked me to meet
35% -- Found job through a friend, relative or otherwith the hiring manger.
associateWhy It Works
30% -- Contacted an employer directly, withoutI am nothing special, nor is my history with networking.
answering a classified adWhat is special is the power of networking. I have tried
14% -- Answered a job classified advertisementresponding to ads and sending out hundreds of
08% -- Found job through on-campus recruitment orresumes, but like most people, my carefully worded
job placement officedocuments and phone calls fell in to the black holes of
06% -- Employment agency or search firmhuman resource departments. Every time it proved to
05% -- State-run unemployment officebe a huge amount of effort without any payoff.
02% -- OtherInstead, the solution was talking to people- lots of them.
The above percentages indicate that 65% of peopleWant more proof? Think about how you have found
who are employed found a job that was never publiclyjobs, or ask your friends about their careers and how
advertised.they found their jobs. I bet you will find that they knew
Case studysomeone who gave them an "in" or a critical heads-up.
For many people, networking still feels like somethingThis is networking. It may not have been formal, or
that will only work for other people. I am proof that'seven intentional, but it was networking at its best.
wrong. While not unique or connected in any specialIn real life it plays out like this: a company may
way, with the exception of one position I found by coldadvertise an open position and receive 1,000 resumes.
calling, I networked my way into every other positionHR will receive those resumes and, after filtering the
as I worked my way up the corporate ladders inresumes based on their criteria, will narrow it down to
multiple industries. Here are some examples of how Imaybe ten resumes. If the hiring manager gets an
worked with the people I knew to find the jobs Iemail from a trusted contact recommending a friend
wanted.for the job and attaching a resume, that "friend" just
Cast Iron Foundry: Just before graduation, I was talkingleapfrogged to the front of the pack. The other ten
with my faculty advisor about jobs. He gave me thecandidates are complete unknowns beyond their
name of a man at a trade association coincidentallyresumes, but the friend comes with a trusted
near my home. I visited him on the way home fromrecommendation. The hiring manager eliminates much
school. He, in turn, referred me to the Chief Metallurgistof the risk involved in bringing in a new employee. In
at a nearby company that fit exactly with what Iorder to be successful in your job search, you need to
wanted to do. They hired me. The job was neverfind those contacts that can get you in front of the
advertised.hiring managers. Networking makes you a known
R&D Consortium: A vendor salesman that usedquantity, allowing you to levitate to the top of a
to call the company that I worked for went to workmassive stack.
for the Consortium. He told me they were looking forConclusion
engineers with business acumen and put me in touchThere are many ways to find a job, but studies prove
with the hiring manger. I got the job. The job was notthat networking is the most effective way to find a
advertised. When I had gone as far as I could in thatjob. The experience of my own career over 30 years
company, I sent out hundreds of resumes andmade a believer out of me.
answered dozens of advertisements to no avail. Finally