Volunteer Engagement - Top 7 Tips

Tip 1 Attracting People to your Organisationbring short and longer term rewards. Consider the
So many charities, so little time! Ensure that yourdifferent ways in which you provide learning for your
charity is at the top of the list. Volunteers will tell theirvolunteers. Make use of structured on-job training,
friends and contacts about their work with yourcoaching, mentoring and other skills development
charity. Help them to recruit new volunteers for you.learning activities. Always ensure that you keep
Provide them with up-to-date information about therecords of the learning and training you provide for
work of the charity. Give them newsletters, flyers,your volunteers. Remember to relate the new skills,
promotional goodies and gifts that are useful. This willknowledge and behaviour back into the work
help spread the word about the charity and provideenvironment.
the volunteer with something tangible to help them tellTip 5 Leadership
the potential new recruits about the organisation.How clear is your mission? What are your
Tip 2 Recruiting Volunteersorganisation's values? How does your leadership team
Preparation is key to the successful recruitment ofcommunicate the strategy? Your volunteers need to
volunteers. It is worth taking the time to draw up abe motivated by the cause and the work that you
brief outline of the role you want the volunteer towant them to do. The engagement of your volunteers
perform, the types of skills that will be required, thewill be influenced by the degree to which the
ideal number of hours to be worked and an overvieworgansiation's core values are communicated,
of the environment the volunteer will be working in.understood and demonstrated by your senior
Consider how you will advertise the role (remembermanagement. The work of your volunteers should be
that volunteers currently working with you could bedirectly linked to the organisation's overall strategic
your best marketing channel, so make sure they areobjectives and measured on a regular basis.
aware that you are recruiting!). Other methods couldVolunteers can then recognise how the work they do
include online recruitment via dedicated volunteeringhas a positive impact.
sites to appeal to those who regularly use the internet,Tip 6 Innovate to Retain Your Volunteers
adverts on internal notice boards or maybe as anYour pool of volunteers come from a variety of
advertorial in the local newspaper. Always rememberbackgrounds and experiences. Many will be in full time
to monitor your success rate with each method used.employment and have little spare time so you need to
Tip 3 Induction is Keyconsider how to keep in touch with them, how to
Your new volunteer has arrived and is eager to startprovide meaningful short term project work, how to
putting energy into the role. People who volunteer aremake use of their skills from a distance. Create
giving up their discretionary time and want to make aopportunities that can be done online, or provide flexible
difference, feel valued and happy in the knowledgehours or specific projects that can be managed
that they have done a great job. A formal inductionaround the volunteer's other commitments. Consider
from day one of their time with you provides athe impact of the rising retirement age and how this will
welcome and introduction as well an understanding ofaffect the reducing volunteering hours available to you.
the basic rules of the workplace. Written policies andTip 7 Communicate
procedures demonstrate professionalism and anHow do you keep your volunteers informed and
outline of how volunteers are expected to work withininvolved with the organisation's activities? What
your organisation. Providing a formal inductionchannels of two way communication do you use? Is it
programme for your volunteers will give themeasy for volunteers to have their say? In order to
knowledge to start the role with confidence.encourage feedback, involvement and commitment,
Tip 4 Train and Developuse as many different communication channels as you
Ensure that your volunteers continue to be trained andcan. As well as formal surveys, consider forums, focus
developed once the initial induction has beengroups and intranet-based options. Make use of the
completed. Ongoing learning and development for yourinternet and social networking sites. Appeal to a wide
volunteers is vital to ensure that they carry out theaudience and remember to keep up-to-date with the
duties they are required to undertake in a professionalinformation being communicated.
and knowledgeable manner. It is an investment that will