Training Needs Analysis (TNA) - The Use Of Online Surveys In The Training Needs Analysis Process

To most organisations, the benefits of investing inannual performance reviews can both be a worthwhile
ongoing staff training are clear. They include:exercise, neither approach will give you an accurate
- Process improvements: reduced duplication of effort,company-wide picture of the organisation's skills status
less time spent correcting mistakes, faster access toand future training requirements at one point in time. As
information, etc.such, an annual or bi-annual online staff training needs
- Cost savings: lower staff turnover, lower recruitmentsurvey is becoming an increasingly popular approach
costs; reduction in bad debts; reduced customerto address this requirement.
support calls; reduced help desk calls; reduced needWhen assessed against the alternatives of
for supervision; reduced downtime; increased staffpaper-based or face-to-face training needs analysis
productivity; fewer machine breakdowns; lowersurveys, we find the online approach has a number of
maintenance costs, etc.clear advantages. These include:
- Improved profitability: increased sales; more referrals1. Speed and ease of reporting: online survey results
due to better customer service; new product ideas;are generated instantly, and anyone given authorisation
improved customer satisfaction and retention, etc.can access the results from any web browser in the
- Performance improvement: in quality, quantity, speed,World, at any time, with the data securely held on
safety, problem solving, etc.encrypted servers. If the same survey is used results
- Behavioural improvements: in attitude, ethics,can also be compared from month to month, or year
motivation, leadership, communication, reduced staffto year to help spot trends and assist with budgeting
conflict, etc.and planning. The online approach also saves
- Increased staff satisfaction: Well trained staff tend tosignificant time with distributing and administering the
be happier, stay longer, and are more loyal.survey as a survey link is simply e-mailed to
Furthermore, research undertaken to uncover theemployees.
financial impact to an organisation of investing in staff2. Data entry time/expense/errors: the online survey
training shows a clear and quantifiable link between anquickly stores the exact data and scoring entered by
above average investment in staff training andeach employee. Management's data entry requirement
superior bottom line performance:is removed.
- Based on the training investments of 575 companies3. High cost: compared with the paper or face-to-face
during a 3-year period, researchers found that firmsalternatives, the online TNA process has been shown
investing the most in training and developmentto cost up to 80% less, and reduce decision making
(measured by total investment per employee andtime by up to 90%.
percentage of total gross payroll) yielded a 36.9% total4. Consistency: when a decentralised, verbal training
shareholder return compared with the 25.5% weightedneeds analysis system is replaced by a centralised
return for the S&P 500 index for the same period.online process, the training survey issued is the same
[1]for all employees and comparison of like-for-like results
- Firms that invest $1,500 per employee in training (permade easy.
year) compared with those that spend $1255. Interviewer bias or interpretation errors: the 'interview'
experience an average of 24% higher gross profitis in the form of an online survey and what the
margins and 218% higher revenue per employee. [2]employee types is exactly what HR report on.
- Just a 2% increase in productivity has been shownOnce the company-wide survey has been conducted,
to net a 100% return on investment in training. [3]the next steps in the training strategy development
- A Louis Harris and Associates poll reports thatprocess include:
among employees with "poor" training opportunities,
41% planned to leave within a year, whereas of those1. Analyse the survey results.
who considered their company's training opportunities2. Create a staff training profile.
to be "excellent", only 12% planned to leave within the3. Develop a training development plan.
same period.4. Communicate the training development plan to all
So, if we accept the findings above that support theemployees.
case for investing in a formal staff training program,5. Implement the training.
how does one go about identifying staff training6. Evaluate the training effectiveness. [4]
requirements and putting a suitable program in place?It is recommended that this process be conducted on
Enter The Staff Skills Audit:a 12 monthly cycle at a minimum. In short, a well
If a company's strategic plan involves doubling theconstructed skills audit and training needs analysis
workforce size within 3 years and opening twoprocess will provide a fast and accurate snapshot of
completely new divisions during that period, then youworkforce training requirements, assist with training
would hope that the company's HR Managementvendor selection and budgeting, and ultimately help
team have a good handle on what skills the companyimprove employee retention levels and overall staff
currently has, and what new skills it needs to obtain insatisfaction.
order for the company to meet its business objectives.Research sources:
As such, a staff skills audit (uncovering current1. American Society for Training and Development
situation) and training needs analysis (guiding future(ASTD).
direction) is a vital first step in obtaining company-wide2. Laurie J. Bassi et al., "Profiting From Learning: Do
quantitative data on what skills an organisation'sFirms' Investments in Education and Training Pay Off?"
workforce currently has, and (based on the company'sAmerican Society for Training and Development, 2000.
business objectives) where the skills gaps lie.3. "The 2001 Global Training and Certification Study,"
Whilst conducting face-to-face meetings with a selectCompTIA and Prometric.
few staff members to discuss training requirements, or4. EOWA.gov.au - 'Training Needs Analysis and Skills
ensuring training needs are raised with staff at theirAudit'.