| Marketing research is the collection and analysis of | | | | guarantees success; it only reduces chances of failure. |
| information that is important in the identification and | | | | Marketing managers consult marketing research |
| solving of a marketing problem. | | | | specialists before coming on any decision. Market |
| Although market research benefits a company in | | | | research reports contain an alternative to an action |
| several ways, it is not easy to conduct market | | | | and also indicate area where success can be |
| research. Market research is a tough job and only | | | | expected. Final decision making rests in the hands of |
| experienced people can perform this work well. | | | | the market research managers and not in the hands |
| Market research involves competitive price analysis | | | | of the market researchers. |
| and several other features. Market research never | | | | |