| DISCLAIMER | | | | and Trainers. These Programs include industry-wide |
| This case study is an unbiased report on the | | | | entry-level certifications to graduate courses. These |
| International Professional Speaking & Training | | | | are also the only graduate courses, which come with |
| Industry. The names of organizations mentioned herein | | | | the legal guarantee of a Professional Speaking/Training |
| are neither linked nor related to each other in any way, | | | | career or money back. |
| shape or form unless specifically stated so. They are | | | | Developed and delivered by SHINE ADA (SHINE |
| only being mentioned herein for their efforts in building | | | | Academia De Aedificatio), admissions into these |
| this industry. | | | | courses/programs are subject to panel interview |
| HISTORY | | | | assessments with strict evaluation. There is a |
| The International Professional Speaking and Training | | | | restriction to the number of applicants into these |
| (IPST) Industry, as we know it today, is a global | | | | graduate programs, per intake. The Programs offer |
| phenomenon, which has been in existence for several | | | | complete A-Z tools plus the marketing dynamism for a |
| decades and now exponentially growing in the new | | | | Successful Career as Professional Speakers/Trainers. |
| millennium. | | | | This includes a Platform to promote them, through the |
| That which began as public speaking that involves | | | | Global Professional Body, SHINE ADASTA (ADA |
| oratorical skills, which can influence and motivate | | | | Speakers & Trainers Alliance.) |
| others to do what we want them to do, since time | | | | THE IMMEDIATE BENEFITS OF A PROFESSIONAL |
| immemorial, has transformed into an industry where | | | | SPEAKER & TRAINER |
| Professional Speakers and Trainers are paid top | | | | = Time Freedom - Flexible working hours & have |
| dollars for sharing their know-how. Here, the | | | | more time in hand. |
| Professional Speakers and | | | | = High Income Potential - One can decide how much |
| Trainers hone their speaking and people-relations skills | | | | he/she is worth & wants to earn. |
| to a level that does command such top payments. | | | | = High Self-Esteem - Being appreciated & known |
| INDUSTRY SIZE | | | | for causing POSITIVE CHANGES in fellow human |
| Professional Speakers and Trainers of International | | | | beings. |
| caliber usually earn a minimum of USD10000 per | | | | = Holiday around the World - Overseas Speaking/ |
| keynote speech alone, with the high-end speakers | | | | Training Assignments that are fully paid holidays. |
| going for more than USD100,000 per keynote speech. | | | | = Building New Friendships - Expand network of |
| This is a small fraction of the actual earnings of these | | | | like-minded people & learn cultures around the |
| speakers and trainers as much of their income comes | | | | world. |
| from consultations, coaching, the sales receipts of | | | | CAREER DEVELOPMENT OPPORTUNITIES |
| workshops, books and other items including CDs, | | | | As in any enterprise, every Professional Speaker |
| e-books, online seminars, etc. | | | | Trainer is a business entity. Starting from basics, once |
| The number of International caliber Professional | | | | established, this platform gives satisfactory Long-Term |
| Speakers and Trainers who earn a minimum of | | | | Benefits. This can take anywhere from 1 to 10 years |
| USD10000 per keynote or more is said to be around | | | | to accomplish. |
| the region of 20000, most of them hailing from the | | | | The various development opportunities of a |
| USA and Europe and only a handful from Asia. | | | | World-Class Professional Speakers/Trainers are as |
| The global market of attendees for an average large | | | | follows: |
| conference in most major cites is approximately 5000 | | | | · Global Opportunity . |
| pax. The average size for a seminar is 500-1000 pax. | | | | · Multiple-Stream Income |
| The average workshop size is 100-500 pax. | | | | · Additional &/or Residual Income (as |
| MARKET POTENTIAL | | | | Royalty) |
| Based on the current global population of Seminars | | | | · Global Branding |
| & Workshop attendees, which is fast growing, | | | | · Creating a Social Enterprise |
| globally, creating even more demand for Professional | | | | · Creating Teams of Professional Speakers |
| Speakers and Trainers, and based on the fact that | | | | & Trainers |
| there are only a few speakers who can meet this | | | | · New Opportunities |
| demand currently, there is potential for at least another | | | | BENEFITS TO COMPLEMENTARY SECTORS |
| 100000 Professional Speakers and Trainers at this | | | | There are many other sectors/businesses that |
| moment. There are at least 10000 seminars | | | | leverage on this industry. Those who do not see |
| workshops that are ongoing throughout Asia, in | | | | themselvesbecoming a professional speaker/ trainer, |
| different industries, public and private, every month and | | | | for any reason, can consider venturing into the |
| growing. | | | | following sectors, that very often stand to profit, |
| PROFESSIONAL DEVELOPMENT IN THE | | | | focusing on growing with the trillion dollar professional |
| INDUSTRY | | | | speaking & training industry. |
| There are various e-learning & academic | | | | The Top Most on the list are MARKETERS & |
| institutions that teach the theories to becoming | | | | PROMOTERS of Professional Speakers & |
| speakers & trainers. | | | | Trainers. Therehave been many success stories of |
| These know-hows are valuable knowledge & | | | | millionaires created by promoting Professional |
| tools for aspiring individuals to learn & apply in their | | | | Speakers & Trainers. |
| programs/speeches. Some world-renowned | | | | The other businesses that can leverage on the IPST |
| Universities also offer these programs, providing | | | | Industry include: |
| certificate, diplomas & degree programs in various | | | | · Business Investors |
| learning & professional development faculties. One | | | | · Events Management |
| has to have academic entry level qualifications to | | | | · Exhibition Organizers; |
| enter these courses. | | | | · Education; |
| International Professional Managers Association (IPMA) | | | | · Media, such as Production House, Advertising |
| offers Certified Professional Trainer (CPT), which is a | | | | Agencies, Publishing Houses |
| third party program. CPT is one platform that may | | | | · Web-Based Services |
| offer a Career as a Professional Trainer in some | | | | · Printing; |
| parts of Asia. They may provide opportunities to | | | | · Design & Construction; |
| practice training skills & may give training | | | | · Accounting & Finance; |
| engagements. | | | | · Travel & Hospitality; |
| There are numerous other train-the-trainer programs | | | | · Insurance; |
| that equip those with little or no academic qualifications, | | | | · Travel, and much more. |
| with excellent tools for training. These Programs | | | | * Parts/ Extracts from the Case Study Report from |
| usually range from a few days to a few weeks, | | | | SHINE ADASTA (Academia De Aedificatio Speakers |
| designed & conducted by many various individuals | | | | & Trainers Alliance) global accreditation body for |
| globally. | | | | professional speakers and trainers, global training |
| There is also the world's only educational, edification | | | | providers & speakers' bureaus. |
| and experiential program for Professional Speakers | | | | |