The Business of Literacy

Dateline!• Russia - 98%
The cost to business at $4 billion per year,• Philippines - 94%
The cost of Canadian society has been estimated at• India - 65.38%
$10 billion per year,Philippines, ranking high at 94%, is home to many
Dateline!bilingual citizens - Filipino and English are widely spoken.
$60 billion annually in loss to U.S. companies,A study released from the University of California at
Dateline!Berkeley says the U.S. lost more than 1 million
Experts estimate $225 billion a year in loss to thewhite-collar jobs in the 1990s and "hundreds of
American economythousands more since the turn of the century." The
If these headlines had appeared on the front page ofstudy also shows that outsourcing is accelerating.
your news outlet, they might have grabbed your"If you simultaneously read Indian newspapers and U.S.
attention. The reality, however, is that they appearednewspapers, you're going to get a good correlation
under the radar, in what most people would considerbetween layoffs here and jobs being created there,"
dull "White Papers".said Ashok Deo Bardhan, a researcher for the study.
The actual abstracts are:He added that as many as 30,000 jobs were lost to
......The cost of illiteracy to Canadian society has beenIndia in June alone, and that 14 million U.S. service jobs
estimated at $10 billion per year, the cost to businessare vulnerable. (Hiawatha Bray, The Boston Globe,
at $4 billion - Journal article YLB.Nov. 2, 2003)
...... And if measured in terms of financial interest, itAn emerging global economy is shaping economic
means literacy problems cost corporate Americaconditions in the U.S. The phenomenon is profoundly
about $60 billion a year in lost productivity - Nationalaltering the nature of work. Jobs that require repetitive
Institute for Literacy.tasks are declining and their pay rates are decreasing.
......Experts estimate that low literacy costs theThe manufacturing industry is particularly vulnerable.
American economy $225 billion a year in lostMulti-national corporations can conduct operations
productivity - Carnevale, Gainer & Meltzer, Theanywhere in the world, often choosing locations based
American Society for Training and Development, 1988on optimum wage levels and productivity. Routine
and The Secretary's Commission on Achievingprocesses are increasingly performed in third world
Necessary Skills, U.S. Department of Labor, 1991.countries at wages inadequate for workers in
North America's business community is well aware ofdeveloped countries. Living wages in developed
the implications of this data. It's been trying to curtailcountries are earned by jobs that require advanced
these and future losses for decades with resourcesskills and increased productivity. Service industries,
that have proved insufficient given the size of theespecially those that do not require face-to-face
problem.customer interaction, are following manufacturing's lead.
In 1990, Southwestern Bell received 15,000 job(Reich, 1992)
applications; only 800 passed the company's basic skillsThe National Adult Literacy Survey (Kirsch, Jungeblut,
test.Jenkins & Kolstad, 1993) shows that about 50%
In Texas, which ranks second behind only California inof American adults perform at the lower two of five
its quantity of technology workers, an estimatedliteracy levels reported by the survey. Both are
34,000 skilled technology jobs go unfilled.considered functionally illiterate.
500,000 Information Technology jobs in the U.S. wentThe 18- to 30-year-old age bracket represents the
unfilled last year. This number is expected to surpass 1highest levels of functional illiteracy. Someone from this
million in two years.age group may already be working next to you. Nearly
The state of Massachusetts discovered that more2 million students graduating from high schools annually
than one-third of its 3.2 million workers are ill-equippedare in this group - functionally illiterate - a frustrating
to meet the demands of a rapidly changing economy.reality for American business and industry we are all
Of that one-third, many have high school diplomas butpaying for.
lack the basic math, reading, writing and analytical skillsDoes literacy really pay off? Companies took it upon
needed to perform adequately in the workplace. (Thethemselves to find out. Zircoa, manufacturer of
Massachusetts Institute for a New Commonwealth)nonclay refractories in Solon, Ohio, measured the
General Motors devotes more than 15% of the $170productivity and profits of 10 workers in 10 different
million it spends yearly on job training to remedialjobs. After remedial skills training, the total profit from
education.these workers jumped from $14,000 to $75,000.
50% of Fortune 500 companies underwrite remedialMarine Mechanical, a Euclid, Ohio-based supplier of
training for employees. The cost? $300 million a year.propulsion systems, tracked specific machine-related
According to labor data, bypassing intelligent, hardproductivity levels during its training programs. A 60%
working, ambitious applicants due to skills deficienciesdecline in parts deviations resulted.
risks running out of applicants altogether. In 1987, XeroxOne company reported improved attendance and
Corporation chairman David Kearns foresaw thedecreased worker's comp claims. Two others
necessity of hiring unqualified employees for the sakereported lower scrap and waste levels. And one
of company expansion. According to Kearns,boasted that its scrap costs declined from $256,900 to
businesses throughout the U.S. could be forced to hire$168,200 after just one year of training.
one million entry-level employees annually who areOver the past two decades, there has been an
unable to read or write. Recent government statisticsincrease in workplace-based literacy programs. The
support Kearns' prognosis: between 1995 and 1998, thegrowth is likely to continue. Workplace technology and
number of companies suffering shortages of skilledorganizational restructuring are altering the nature of
labor surged.jobs. Workers are learning new skills or finding
Polaroid established the first on-the-job basic skillsemployment in different areas. These changes mean
program in the early 1970s. Other companies followed.more training, producing the collateral effect of
Still, 90% of American companies lack job trainingimproved literacy skills.
programs. An exception is Hershey Foods inTrue literacy is a necessity to remain employable in an
Pennsylvania, which sends any employee without aincreasingly competitive job market. It gives potential
high school diploma to GED classes. ("Illiteracy in theemployees an edge. Statistics show that
Workplace", Jane A. Malonis, Encyclopedia of Business;pre-employment literacy training or the use of a "Self
eNotes.com, Nov., 2008,Directed" program such as the Literacy Pod makes
Springfield, MA-based Smith and Wesson has beencandidates far more desirable and financially
using the University of Massachusetts since the latesuccessful.
1980s as a source for training in remedial skills andA look at the relationship between national literacy
English as a Second Language (ESL). In 1996, withrates and per capita Gross National Product (GNP)
production work diversifying, it expanded its skillssuggests a strong correlation between literacy and
training.increased income levels.
"We needed something more formal and aggressive,"Literacy Rate GNP per capitabelow 40%less than
said Bob Pion, director of training for Smith and$600above 98% more than $12,000
Wesson. "So we turned to a professional organizationThe message, at least in individual economic terms, is
dedicated to skills issues." Enter Workplace Educationthat literacy pays off.
Group (South Hadley, MA), called upon to advise SmithIlliteracy may also mean income loss for society as a
and Wesson on its workforce training needs.whole. In 1993, according to the National Adult Literacy
But implementation costs can be preemptive. Start-upSurvey, adult illiteracy in the U.S. carries an estimated
costs range from $2,500 to $100,000. Few companiesprice tag of more than $17 billion per year, including lost
can afford the $35 million on literacy training thatincome, tax revenue, welfare, unemployment, crime
Motorola, Inc. had expended by 1993. The trainingand incarceration, and training costs for business and
afforded the company the luxury of turning away jobindustry. This suggests that the price of illiteracy for
applicants whose reading and writing skills fell belowsociety outweighs the cost of getting people literate.
the seventh-grade level. And even though a minimumSTATS AND MORE STATS
of an eighth-grade literacy level increasingly disqualifies• The military spends $70 million per year on
applicants in today's workplace, as a starting point forremediation for recruits.
training, it is much more cost effective.• 50% of the chronically unemployed are not
Only 13% of American companies offer remedialfunctionally literate.
training to employees in literacy and math, down from• An adult without a high school diploma earns 42%
a high of 24% in 1993, according to an AMA studyless than an adult with a high school diploma.
released last year. The decrease belies a crucial• High school dropouts have an unemployment rate
finding of the study: 38% of applicants lacked the4 times greater than that of high school graduates.
necessary reading, writing and math skills to do the• 41-44% of adults who scored at Level I on the
jobs they sought, a 15% increase in the past twoNational Adult Literacy Survey (1992) were in poverty,
years alone.compared with 4-6% of adults who scored at the
According to statistics published in 1998 by the Nationalhighest level. (Ohio Literacy Resource Center)
Institute for Literacy, skills deficiencies cost businessesSome researchers support the view that literacy skills
more than $60 billion annually, an amount comparableshould be taught in a discrete, carefully sequenced
to Mobil Corporation's 1997 revenues. (America's 60way. This approach is thought to be appropriate for
Billion Problem, D A N N A H B A Y N T O N)people at an especially low level of skills, some of
The 2003 National Assessment of Adult Literacywhom might have learning disabilities that make
(NAAL) indicated that in 1993, 29% of adults whotraditional methods ineffective. (Shaywitz &
scored below "basic" on the prose scale of theShaywitz, 2001)
National Adult Literacy Survey (NALS) were employedOne study found that with an incremental approach, "...
full-time. This number rose to 35% in 2003. Translation:almost 70 % of workers reported math and/or reading
10.8 million adults were working full-time in the Unitedimprovements. They noted improved work accuracy,
States with the lowest level of literacy skills. Anmore confidence, a greater sense of company loyalty
additional 10%, over 3 million, were working part-time atand, in the end, a more efficient workday. Supervisors
this level, a two percent increase from 1993.observed a greater openness to change among
The increase suggests a need to revive the federalemployees, a general attitude improvement in
government's National Workplace Literacy Programteamwork, and identified broader options for
(NWLP) of the late 1980s through the mid-1990s. Thepromotion."
NWLP provided grants for developing and deliveringAnother study concluded the matter most
adult literacy, numeracy, and English languagepersuasively:
educational programs directly in, or in close proximity to,"Experts estimate that low literacy costs the American
places where low literacy adults work. (Tom Sticht,economy $225 billion a year in lost productivity.
International Consultant in Adult Education)Improved workplace literacy can increase employees'
OUTSOURCING TO THE TOP OF THE LISTefficiency, effectiveness, and productivity on the job.
According to a United Nations survey, the U.S. ranksAs a result, employers experience greater customer
49th out of 158 participating nations in adult literacy.satisfaction and process improvement, a lower incident
Below are the literacy rates of three of the top tenof accidents, reduced waste, and fewer errors."
locations where U.S. businesses outsource accounting,That's a cost we can live with.
IT, services and manufacturing positions: