| Your market must know your tagline. Sometimes | | | | tagline. “I sell the most comfortable sweatshirt, |
| small business owners fail to appreciate the value of | | | | you will ever wear.” When this 19-year-old shared |
| this simple phrase. You need to develop a powerful | | | | this tagline, the crowd exploded with applause and |
| tagline and make the market aware of it. Creating a | | | | several people were ready to buy. |
| powerful tagline is a great strategy to grow your small | | | | Take this idea and use it in your small business. |
| business. | | | | People are already overloaded with information and |
| First of all, allow me to explain what a tagline is. The | | | | marketing messages. Give them something quick, |
| tagline for your small business is a simple sentence | | | | unique and powerful to remember about your |
| that, with marketing creativity, communicates’s the | | | | company. If it is complex, confusing, or too long, you |
| value of your small business. It should be easy to | | | | will confuse your market and they will forget you. |
| remember, quick, powerful, and consistent with the | | | | To make sales and grow your small business, you |
| vision of your small business. | | | | must first be remembered. Because people could |
| I have a great example from a Job Corps event some | | | | relate to and almost feel a comfortable sweatshirt, the |
| time ago. This organization provides professional | | | | previous tagline is a powerful one. People can |
| enrichment, personal development and career and | | | | remember it. |
| vocational educational programs for youth. I was | | | | Create a powerful tagline for your small business. |
| helping a young man create some marketing for his | | | | Having a powerful tagline is a great strategy to grow |
| sweatshirt business. | | | | your small business. |
| We were in front of the crowd of 50 people and this | | | | Could you use more tips like this to accelerate the |
| proud, future, business tycoon was explaining his unique | | | | growth of your small business? Achievement thinking |
| product line of sweatshirts. He explained for about | | | | is a powerful concept that Mark Mikelat, the founder of |
| five minutes and it was obvious that the group of | | | | Building Aspirations, uses to coach his small business |
| people were confused. We changed his pitch and | | | | clients to double or even triple the size of their |
| reduced this five minute product line explanation to one | | | | businesses. |
| simple phrase. This simple phrase became his | | | | |