Marketing Job Salaries Defy the Recession

Marketing jobs are paying more despite the recessiononly 7.3% less than men in this role, down from last
according to a recent report commissioned by Croneryear's -18.8% and -10% two years ago.
Rewards. The survey, which was conducted amongThere is less to get excited about for marketing
members of the Chartered Institute of Marketing (CIM)managers in the West Midlands, however, who earn
and marketing professionals in May and June, also10% less than their peers in London. The Croner report
showed that 27% of respondents are predicting a 4%states that middle ranking marketing manager in the
to 6% pay boost next year.West Midlands is paid on average £30,000
A salary review conducted at the end of 2008 bycompared with £33,209 in London.
Eastern Region marketing recruitment specialists BrandWhile there have been job losses in the sector, 88%
Recruitment also showed increases across the boardfeel their job security is 'fair to excellent' and 53%
with the exception of some levels of PR and eventsdescribe their job satisfaction as 'good' or 'excellent';
roles. Another positive indicator flagged up by the90% believe their pay is in line with or above the
Croner report is that regarding graduate marketersmarket.
who are now on average commanding £23,500According to the research, senior and middle
in their first marketing job, meaning their annual salary ismanagers who are members of the CIM are paid
up 6.8% on last year's average. There has also beenbetween 2% and 12% more than equivalent
a positive shift in the pay gap between men andnon-members.
women at marketing director level. Women now earn