Harlow Fights Economic Downturn

te all the doom and gloom surrounding the UKThis will lead to an improvement in journey times and a
economy, the town of Harlow is bucking the trend.more frequent service for rail users.
The latest Government figures on unemploymentThere was one disappointment though. It was decided
show that Harlow’s rate of unemployment hasthat there was no evidence to suggest that any
remained below the national average and is now lowerimprovements on the M11 between J6-J8 would be
than it was in 2006.required before 2021, including J7A north of Harlow
The number of Job Seekers Allowance claimants ingiving better access to the town.
the town is also down compared with two years ago.What about Harlow’s small & medium
In addition, retail footfall showed a slight increasesized Businesses?
against a fall of 8.5% nationally in addition to aHarlow is home to hundreds of small and medium
reduction in the number of shops available to let.sized businesses (SMB’s), which along with the
The situation has been helped enormously by suchrest of the country are suffering from the so called,
projects as the £50M Harlow Gatewaycredit crunch. Apart from standard practices of cutting
Partnership, which was formed in 2003 to find newcosts, laying off staff and so on, what can
land for housing and relocate and upgrade the sportingSMB’s do to fight back? Well, here’s
facilities in the town.one very simple idea…
The plans were drawn up to include...FACT: According to a recent survey, over 50% of
- Nearly 600 new homesSMB’s do not have a website.
- £3M Football StadiumYou may find that hard to believe when we are
- £1M Athletics trackbombarded everyday with ‘www’ this
- £25M Community Leisure Centreand ‘www’ that, but it absolutely true.
The aim was not just to achieve the above, but alsoUnbelievably over half of the UK’s businesses
build stronger links between education, sport and health,still do not have a website for a variety of reasons
whilst creating new jobs and training opportunities.from “I don’t need one”, to
In February, the project came runner-up in Local“I don’t believe the internet will ever
Government Chronicle and Health Service Journalcatch on” and “I can’t afford
Awards 2009, being highly commended in the 'Creatingit”. However, the real question you have to ask
a Lasting Legacy' category. For more information visityourself is ……. “Can You Afford
the Harlow Gateway Project website.Not To”?
Another plus for Harlow is an ongoing majorA website can…
investment programme to improve the local transport- save you time
system.- save you money
Firstly, an upgrading of the A414 between Southern- make you money
Way and J7 of the M11 to a dual carriageway, plusJust by having a website people can see what your
new facilities for buses, cyclists and pedestrians alongbusiness is all about, gives you the ability to receive
First Avenue.enquiries and sales, save on advertising costs and
Secondly, the Department of Transport’smost importantly gives you and your business
intention to invest in the West Anglia Train Mainline,credibility.
which will include Harlow Town and Harlow Mill stations.