| There has never been a better time to be bilingual. | | | | positions. There are simply too many unfulfilled |
| Even though many jobs are being lost due to the | | | | positions due to the lack of qualified candidates. Suffice |
| economic decline, bilingual jobs continue to see an | | | | to say, if there is a shortage of bilingual employees, |
| increase in positions. With the explosion in this service | | | | management will pay their bilingual staff more in order |
| industry, there have been monetary rewards as well. | | | | to retain them. Otherwise, these same employees can |
| Growing Need | | | | go work for a competitor making a considerable |
| The need for bilingual employees is at an all-time high. | | | | amount more in salary than they did at their previous |
| This is because today's marketplace via the internet | | | | job. Salaries will become higher and an overall higher |
| allows people from Germany to buy from an | | | | pay is received by all bilingual employees as a result of |
| American manufacturer. When this same German | | | | the demand. |
| customer calls the customer service phone number, he | | | | Room for Advancement |
| has the right to interact in his native language. If there is | | | | By having bilingual employees on a business's staff, a |
| not a customer service representative proficient in | | | | business shows that they understand and will meet |
| German, the customer will become frustrated. He will | | | | their customers' needs, no matter what language they |
| not only ever buy from this company. He will take the | | | | speak. This in turn will lead to higher sales when |
| time to tell his friends and family of his unsatisfactory | | | | subsequent customers are given a referral by the first |
| experience with the company. Many sales could be | | | | customer. This makes a bilingual employee a revenue |
| lost due to this one phone call. It is the price that | | | | generator and will be noticed by management. Possible |
| business must pay in order to be a world presence. | | | | supervisory positions may open up in different |
| Basic Economics | | | | department based on the ability to speak a second |
| Economic theory states that when demand is high, | | | | language with proficiency. |
| supply is low. This is certainly the case with bilingual | | | | |