6 Reasons Why Corporate Training Programs Fail

We all instinctively know that learning and developmentmake many programs non-effective for both the
within the corporate space is 'supposed to' make aparticipants as well as the energy level of the
difference. Yet, far too often the programs (notinstructor.
necessary the people) fail due to the following reasons.The converses of a lengthy delivery are programs
Some of these reasons are structural, but too manythat are so short that no material can be delivered. It
times it is just poor project management.takes time for participants to get into the groove of a
A primary reason many programs and courses fail isprogram. Unless the participant is fully prepared,
because there is no "Accountability". Learning andoffering an extremely short program is ineffective for
Development departments think that they provideanything but a procedural program.
accountability by counting the number of seats in theThe fifth reason many programs fail is the 'short term
program, or talking about how and why this program isfeel good' aspect of too many programs. Since when
valuable. But they fail in the correlation of the programdoes a company offer programs that do little for the
to the participant job or position.effectiveness of an employee? Who approves these
If accountability exists, then the second most prevalentprograms anyway? Corporate learning and
reason programs fail would be evident. Most programsdevelopment is exactly that: 'Learning and
lack any type of "Monitoring". I see many programsDevelopment'. The programs offered should meet
that do not have any requirements on monitoring thethose basic criteria at the development stage. Why
participants. Monitoring is not just watching the studentwaste your development resources on programs that
sit in the program, and do some exercise. Monitoring isoffer nothing towards the corporate goals? Feel good
an actively engaging effort that is time-consuming, yetprograms are for the summer picnic and winter party.
highly valuable. Monitoring is done by everyoneAside from those events, all of the training programs
involved: it involves the student, the direct supervisorshould have a specific objective and criteria for
and the HR department. The work is hard in this arenadelivery and value to the firm.
and yet the payoff is highest. It is a shame that far tooThis brings us to the sixth reason why many programs
many Learning & Development groups miss this.fail. I am cheekily going to refer to this as the 'what
Monitoring is more than just happy sheets. It needs tothen' part of many programs. Program manager, line
include pre, mid or post program testing and amanagers, stake-holders too often have a 'what then'
30-60-90 day post program implementation of theapproach to corporate training. All these stakeholders
concepts taught in a course and/or program.know that they need programs, but have no foresight
"Implementation" is the third area in which manyas to how to continue and elevate the programs that
programs fail. HR departments create comprehensivetheir staff attends. Once the staff have taken the
programs that no one seems to ever complete.introduction programs, where do they go next to
Learning paths are not just something to create, butdevelop deeper and more meaningful skills in various
HR departments need to insure that staff follow-up toareas.
completion. What use is having staff take theIdeally, all training programs should be completely
introductory programs and then 'get too busy' toaligned with the corporate objective. This alignment
complete the balance of the curriculum? The value toand high correlation provides the biggest return on
the program creation and completion is to shorten thecorporate training, insuring that what is delivered has
time that it takes for an employee with limitedrelevancy, value and effectiveness to both the
knowledge to evolve into a fully functional member ofemployee as well as to the company. By providing and
the team.developing programs that not only support the
The fourth reason many programs fail is that theycorporate objectives, but continuing these programs by
allow the employee to 'lose focus' and effectiveness.delving deeper skills with the company's staff, most
Courses, learning paths and programs need to becompanies and their employees will see a greater
highly coordinated, delivered in a meaningful way, andreturn on both the personal and corporate investments.
continued in a reasonable time frame. I have seen wayThis list of six constraints is often the reason many
too many courses cram too much information into acorporate training programs fail. This is not an
short period of time. Even the best of us can onlyindictment of the programs, but more of a roadmap to
effectively absorb new information for only certainthe bumps, potholes and log jams that many programs
periods of time. Seeing staff subjected to nine-hourencounter in their development and delivery. Avoiding
programs for multiple days is catastrophic. Learningthese issues can only make many programs better
levels drop off so quickly in the late period that theyand more valuable.
become useless. Repeated days of long learning hours