| Step 1 - Get Started | | | | potential clients do not demand nor do they expect a |
| Most new trainers tend to have the perception that | | | | high level of flash to the site of the trainer they're |
| you need a list of impressive credentials, certifications, | | | | looking for. They want the information so they can |
| and years of studying before even thinking about | | | | make the best informed choice, and they want a |
| starting their own personal training business. But, | | | | trainer that's going to benefit them. So you need both |
| being a solo trainer is not like starting a high-level | | | | on your site - info, benefits, and the last part is |
| corporation. The real truth is, only need about a | | | | testimonials. Remember all three, and just keep a level |
| dozen high-paying clients - that's a very clear and | | | | of polish and attractiveness to the site, and that's all |
| simple goal, and requires action, not planning. You | | | | you need. |
| have a very wide audience to find these clients and, at | | | | Step 3 - Just do it |
| the same time, there is only a small number of them | | | | Some new trainers I've met deserve a lot of credit - |
| you actually need to reach for success. And if you | | | | they're highly tenacious in getting their website done - If |
| nurture them and continue to have more clients flow | | | | you put your mind to it, you can get one looking |
| into your pipeline periodically, you can very legitimately | | | | spectacular in very little time and technical know |
| earn six figures without much effort - believe that! | | | | how. You can get video testimonials on there, lots of |
| So as a new personal trainer, forget about wasting | | | | key info, and a very attractive look. The next step, if |
| your time in the planning phase - that you can do that | | | | you're currently working for someone else is to dump |
| later on when looking to expand your training practice, | | | | the gym and just do it. You'll be surprised by how |
| but for now, just get the darn thing started! Get | | | | quickly some determined trainers make the jump - but |
| focused on the goal and make the decision to take | | | | these are the ones that end up being successful in |
| immediate action. A good first step is to get your | | | | personal training. When one particular friend of mine |
| website set up. | | | | told me he officially dumped the gym and went solo, it |
| Step 2 - Keep Your Marketing Simple | | | | was kind of shocking at how abruptly he did it, but |
| Next, in planning your site, make sure you keep it | | | | once you get this idea and belief in your head, it's hard |
| simple. Don't be fooled by some of the flashy sites | | | | to turn back. This person hardly had any private |
| you may see on line. Again, back to the lesson of | | | | clients on tap, and tons of bills to cover, but he didn't |
| simplicity which I have mentioned in other articles, | | | | wait for the right time - he just did it! |